Why Telegram Ads Outperform KOL Marketing in Web3

Telegram KOLs: High costs, but often result in passive or low-retention users. Many Telegram channels inflate subscriber counts with bots, and even genuine followers often do not actively engage. A sponsored post in a major Telegram group can cost $500–$3,000, yet retention rates rarely exceed 5-15%.

Twitter KOLs: Inflated audiences, bot traffic, and unpredictable engagement. 30-50% of followers on many Twitter KOL accounts are bots or inactive users. The lifetime of a post is just 1-2 hours, after which engagement drops significantly. Cost per sponsored tweet ranges from $1,000–$5,000, but often fails to generate meaningful conversions.

YouTube KOLs: Expensive sponsorships with short-term visibility and low conversion rates. The average YouTube influencer sponsorship costs between $5,000–$20,000, yet CTRs are often below 1%, meaning most viewers never take action. Content engagement drops sharply after 24 hours, reducing the long-term impact.

The Problem: Wasted Budgets and Low Conversions

Web3 projects invest millions of dollars into KOL marketing on YouTube, Twitter, and Telegram, yet the real efficiency is much lower than expected. Despite high costs, many campaigns fail to convert audiences into real users.

Key Issues with Traditional KOL Marketing:

Direct access to active crypto users at a fraction of the cost compared to KOLs.

Target users based on Telegram channels they follow
(DeFi, NFT, AI communities, etc.).

Track detailed campaign performance
(CPC, CTR, retention, conversions).

Flexible budgeting & scalability
– start small and scale winning campaigns.

Visibility is long-lasting
– unlike KOL posts that disappear after hours, Telegram Ads run continuously.

Result:

Trackability:

Real-time analytics provide full control over ad performance.

Better ROI:

The cost per acquisition is 5-10x lower than traditional influencer marketing.

Targeting Power:

Unlike KOLs who promote to broad audiences, Telegram Ads allow for precise targeting based on user behavior.

Cost-effective

Reach users already active in relevant crypto communities.

Targeting

Track CTR, CAC, and retention in real-time.

Full analytics

Test and optimize campaigns across different audiences.

Acquire users 5-10x cheaper than with KOLs.

Conclusion: Why You Should Start Testing Telegram Ads Now

KOL marketing on YouTube, Twitter, and Telegram is unpredictable and expensive.

Telegram Ads offer precise targeting, transparent analytics, and lower costs.

5-10x cheaper user acquisition than KOLs.

Top Web3 projects are already switching to Telegram Ads – don’t miss out.